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How to Pick a Public Speech Topic by Analyzing Your Audience

How to Pick a Public Speech Topic?

speaking tipsA great speech topic depends on your audience. Get tips for analyzing your audience before speaking in this video clip from a professional public speaker, Tracy Goodwin.

Here is the transcript of the speech.

Ok. We have established that you’re giving a speech on a certain topic:  informative, persuasive, special occasion, so forth and so on. The first thing we have to look at is your audience. Who in the world are you speaking to?

Ok.  We’ve got to look at a lot of different areas about your audience that you might not have thought of. Because we have to pick a speech topic that’s going to be appropriate for who you’re speaking to as well as remember something worthwhile and something that they’re going to be interested in.

So let’s just look across the board at the demographics now. By demographics, I’m talking about things like age. Are you talking to 20 years old? Are you talking to 60 years old?  Because you and I both know you talk to them very differently okay.  What is the age for they are? Are they all 20? Are they all 60 or are you looking at a cross-section?

What’s the gender? Are you talking to women? Are you talking to men? Because trust me you’re gonna find out if you don’t already know you talk to them differently. Okay?  Do you need to look at anything like religious background, economic background, educational background and most importantly what do you have in common with these people.

What do you have that is similar and what do you have that’s different. Are you all college students? Great! Check that off. Ae you all working for the same company? Great. Check that off? Are you all in sales? Great. Check that off.  It’s important to take a look at all those demographics because you want to write your speech and pick your topic to make it interesting for that group of people.

If you want to overcome stage fright and learn to speak with confidence, join a Toastmasters club.

Join Toastmasters and find a club that you like to practise your speeches in a friendly environment. You are welcome to visit our Kampong Ubi Toastmasters Club if you are living in Singapore.

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Public Speaking Tips : 10 Strategies to Wow and Win Audiences

10 Strategies to Wow and Win Audiences

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Speaking in public provides you the opportunity to promote your brand, your company and yourself. It enables you to expand your circle of influence. Yet many people are reluctant to speak before an audience. Here are ten strategies to help you wow and win over audiences, and become a better speaker.

Practice is the key to helping you improve in public speaking.

Join Toastmasters and find a club that you like to practise your speeches in a friendly environment. You are welcome to visit our Kampong Ubi Toastmasters Club if you are living in Singapore.

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Power Speaking – 10 Strategies to Wow and Win Audiences
By Dawne Simmons

You know the feeling. Your mouth dries. Your palms moisten. Your heartbeat pounds in your ears. Butterflies swoop and soar in your stomach. What’s the cause? You’re about to give a speech. Several studies report that public speaking ranks top among people’s fears. Yet, public speaking also affords you the opportunity to promote your brand, your company and yourself. It enables you to expand your circle of influence. More importantly, public speaking remains a powerful communication tool for your strategic business messages. Here are 10 tips to help you wow and win your audiences, and become a better public speaker.

1. Have something to say. Sounds simple enough. Yet too many speakers merely present encyclopedic reports of facts and figures. Take a stand. Express an opinion. Put your facts in context.

2. Use gentle humor. No, this is not the time to practice your stand-up routine. Try instead to use humorous stories and anecdotes. They can evoke smiles that relax your audience and make them more receptive to your message.

3. Share your personal experiences. You’ve been invited to speak because of your knowledge about a subject. Your experiences – both the successes and stumbles, as well as what you’ve learned from each – add an important human touch.

4. Stay within your allotted time – or even shorter. On the subject of making speeches, Franklin Roosevelt once advised, “Be sincere; be brief; be seated.” Your audience will appreciate your consideration of their time.

5. Allow your personality to shine. Everyone has a personal style – especially you. Allow your manner of speaking to reflect the real you. Are you soft spoken with understated wit? Then don’t try to emulate Carol Burnett or Eddie Murphy. Are you an extrovert with lots of pizzazz? Then it’s a mistake to take on the persona of Queen Elizabeth or Mother Teresa. Make sure it’s your personality that shines in the limelight.

6. Engage your entire body. Use hand gestures, eye contact and facial expressions to get your point across. Whenever possible, move around the stage. Vary your voice with stage whispers or muted yells. Your speech must be more than a dry recitation of facts and opinions. Effective public speaking is a performance that engages the audience. They will appreciate your efforts to keep them entertained.

7. Research your audience. Why is your subject important to them? How will the issue affect their lives? Knowing the answer to those questions enables you to tailor your presentation to the audience’s specific needs.

8. Understand your goals. How do you want your audience to feel after your conclusion? Speeches have the power to persuade, inform, inspire, entertain or move your audience to action. Tailor your remarks to meet both your goals and the audiences’.

9. Practice, practice, practice. Whether you use a full written text, talking points or brief notes, rehearse your remarks. Mark Twain explained that it took him more than three weeks to prepare an impromptu speech. Don’t just read it silently. Speak it aloud. This gives you the opportunity to time your talk and to change words or phrases that trip you up. An added bonus: Practice enables you to transform your anxiety into a poised high-energy performance.

10. Enjoy yourself. Your attitude determines whether public speaking presents stumbling blocks or stepping-stones. Have fun. The more speaking opportunities you accept, the better you’ll become. Like any roller coaster ride, public speaking provides both chills and thrills. Climb aboard. The experience is worth the trip.

© 2009 WordStorm Communications, Inc. All rights reserved.

Dawne Y. Simmons is president and founder of WordStorm Communications, Inc. With more than 20 years of experience in all areas of corporate communications, she assists company leaders develop and promote their strategic messages. For the last 10 years, she has written speeches, presentations, scripts and other business materials for high-level executives in the corporate, government and not-for-profit sectors. An award-winning speaker, Ms. Simmons assists executives improve their on-stage presence. She provides confidential, private coaching sessions that help business leaders quickly improve their presentation skills.

Be sure to visit her website at http://www.wordstormcom.com

Article Source: http://EzineArticles.com/?expert=Dawne_Simmons
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